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When I listen to pastors battling away around Europe and the States in well-off areas, I break out in a cold sweat. How do you evangelize in an area where everybody has a decent paying job, a nice place to live, and possibly a car (or two) in the driveway? How do you break through the intellectual pride of a worldview that thinks religion is beneath them and that science has all the answers? How do you witness in an area where the average house price is more than $400,000? How do you talk to a guy who feels no need for Christ because he is distracted by his materialism? How do you make it work in an area filled with nice, law-abiding citizens, who don't cheat on their wives, beat their kids, and spend their evenings stoned on the sofa watching reality television? Now that's hard. In some ways, it's harder. Brutal even!
- from Church in Hard Places by Mez McConnell and Mike McKinley